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Everybody is familiar with the term “inbound marketing”. It means creating some valuable content to promote your brand name and make people learn about you. Inbound marketing is a strategic approach that benefits you by gathering more audience along with inducing long-term customer relationships. The ultimate goal of every business is to maximize its sales and nurture its growth. Well, HubSpot CRM helps businesses focus on their inbound marketing strategies resulting in streamlined processes and increased sales.
HubSpot is a cloud-based customer relationship management tool that helps align sales and marketing teams, generate and convert leads, boost ROI, and improve a company’s inbound marketing strategy as a whole. It enables businesses to function better by keeping data at a centralized point making it easier to scale. Sending emails, creating landing pages, hosting web pages, generating blogs, managing email sequences along with gathering and nurturing leads, HubSpot does it all for a business. And not only this, it analyzes the success of the campaigns as well. HubSpot has an extensive set of tools, all capable to make a difference in each part of the buyer's journey. All of these features are spread across the “5 Hubs” of HubSpot where each Hub provides an organized set of tools that serve a specified purpose. These Hubs work altogether to form a complete suite of tools that connect the sales, marketing, service, operations, content, and support teams. That’s not it. HubSpot offers over 1000 integrations within its ecosystem making it easy for users to harness the complete power of CRM. Before diving into the details of all the Hubs, let’s familiarize ourselves with HubSpot CRM which works as a glue to hold them all.
Each software has a foundation layer. Considering the case of HubSpot, the HubSpot CRM serves as a base layer for all its tools that helps to track, organize and manage your leads across all the Hubs. This further saves you from using a spreadsheet or multiple spreadsheets to keep track of your contacts. HubSpot CRM has the following functions:
Apart from these basic tasks, there are 5 comprehensive tools to help you with your business. You can either mix or match, or use them all at once.
The 5 Hubs are the products of HubSpot with each Hub that comes with its suite of tools. The 5 Hubs are named:
The Marketing Hub is a complete set of tools put together to assist the marketing department of an organization. It helps increase website visitors and convert more traffic into leads along with the smooth running of all inbound marketing campaigns. The major aim of the marketing hub is to make your life easier as a marketer. Offering seamless content creation(blogs), and managing social media accounts along with the website the marketing hub has made inbound marketing so much less tiring and more interesting. Moreover, it also provides you with a report of all your marketing activities by analyzing them. This makes you figure out what is working best for you. Some of Marketing Hub’s features include:
The Sales Hub helps your sales department to close off more deals in a better way. HubSpot’s Sales Hub is designed with the element of efficiency and efficacy, which means the tasks carried out via the Sales Hub would end up at a faster pace relieving more time for your sales team. It further makes your sales pipeline more visible to you making your team empowered to deal with prospects and customers without spending a great deal of time on data entry. All in all, the Sales Hub is the CRM that gives you more tools to close more deals. The features in the Sales Hub are:
The Service Hub is all about customer service. It is a complete set of tools that makes it easy to connect with customers and manage relationships. To grow your business, customer satisfaction and customer retention are the most important aspects because happy customers make a business happy. The Service Hub manages interactions with clients and prospects creating a client history that is available to the team. It enables sales and marketing departments to handle queries and issues. Moreover, your team can also increase the customer lifetime by knowing where the customer falls in the customer lifecycle. Important features of the Service Hub include:
A more focused version of the marketing Hub is the CMS Hub. It helps you get the most out of the website and progresses in lead generation. From the name, it is easy to guess that it’s all based on content. It helps produce and schedule some great content and gives an excess to manage all your content by it. So, by having a fully loaded CMS, you can ace your content marketing strategies. Some well-known features of the CMS are:
It is the latest edition in the Hubs family. It mostly facilitates automation and keeps the data centralized. It has a set of operational tools that establish a friction-free experience that allows your business to work smoothly and efficiently. Moreover, it brings all of your data in one place making it available to everyone across your team. The Operations Hub is known for its following features:
The HubSpot CRM Suite is a set of complete services bundled together. A CRM system that connects every part of your business is a plus. You can get your tasks straight by having all the information available in one place. HubSpot enables you to connect your teams to a single core through CRM that helps complete routine tasks with efficacy along with boosting productivity. We understand that figuring out the optimal CRM for your business is a difficult job. CRM Consultants are the people that provide insights regarding CRM. With our expertise, we can assist you in finding what’s best and help you implement it to the fullest. Databeys Consultants Dubai is a team of top-tier CRM consultants and services providers that can help you decipher the CRM for your business and be by your side as you grow. Read: A CRM System That Makes Your Customers Smile
We are easy-going yet knowledgeable team of experts who will make sure that what's important gets done skillfully.
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